Archive for the ‘Avatar 1’ category

3D-Only Rerelease Starting in August

July 8th, 2010

Earlier today it was announced that Avatar will be rereleased exclusively in Digital 3D and IMAX 3D beginning in late August as Avatar: Special Edition. The new version of the film will contain 8 minutes of unseen footage, which is expected to include a Sturmbeest hunt with the Na’vi, an extended “sex” scene, among other things.

This second release will probably bring Avatar worldwide box office numbers above $3 billion, and it will be the first movie to reach that amount (just as it was with $2 billion).

Dates for the beginning of the rerelease in different countries are listed below.

» Read more: 3D-Only Rerelease Starting in August

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Already Bestselling Blu-ray Ever

April 26th, 2010

After just four days of being released in the United States and Canada, Avatar has already become the bestselling Blu-ray movie ever. It has sold an approximate 2.7 million Blu-ray copies and 4 million DVD copies in the domestic market so far. The Dark Knight held the previous record selling 2.5 million Blu-ray discs since its release.

Avatar is also now the biggest disc launch of the year, beating New Moon‘s combined 4 million DVD and Blu-ray sales in early March.

Europe is also proving to be a good market for the movie. It sold a combined 400,000 DVD and Blu-ray movies in France since Thursday, becoming the biggest disc launch in the country’s history; and is on top of the charts in Germany. It was released in Britain today, so there aren’t yet any sales numbers.

Source: Los Angeles Time

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Avatar Sets Blu-ray Sales Record

April 24th, 2010

Avatar has another sales record to add to its long list of achievements! On April 22nd, the Blu-ray version of the film is estimated to have sold 1.5 million copies, the most of any Blu-ray release to date, and combined sales of DVD and Blu-ray is expected to have been well above 4 million copies. The previous record-holder was The Dark Knight.

A representative from Fox said that retailers sold 60% of their Blu-ray stock, and big-box stores moved 50% of their DVDs. It is expected that Avatar will become the year’s best-selling disc release. The current leader is New Moon which has sold 6.5 million DVD and Blu-ray discs.

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Theatrical Rerelease Set for August

April 24th, 2010

The extended theatrical rerelease of Avatar that we’ve been hearing about for the past couple months has now been confirmed to be coming out in August by James Cameron.

There will be six minutes of new footage added to the movie for release in August, but contrary to previous reports, the longer sex scene will not be one of them. Cameron didn’t specify what we’d see in those six minutes, but said that Weta Digital is working on them now.

When looking at the numbers, Cameron made a good case for releasing the movie again because he believes audiences still want to watch it. He said that earnings went from declining 8% a week to 50% a week because of the other big 3D movies that had to take over the screens.

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Avatar Released on DVD & Blu-ray

April 22nd, 2010

Today is Earth Day, which means Avatar has now been released on DVD and Blu-ray in North America!

Unlike many disc releases, this version of Avatar contains only the movie and a simple menu. There are no special features, deleted scenes, or trailers before the movie starts. This is said to allow for a high-quality video and sound in the movie.

If you haven’t yet bought the movie, you can do so here. If you have, feel free to comment with your thoughts!

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Half of Avatar Preorders for Blu-ray

March 26th, 2010

According to James Cameron, half of all preorders for Avatar so far are for the Blu-ray version of the movie. This is a first, as Blu-ray usually makes up only 15% of most movie sales.

At an event in West Hollywood, Cameron said he thinks the same is happening in homes as what happened in theatres: people are choosing to pay more for the premium experience.

He also talked about the environmental aspect of the film, saying that he has been an environmentalist for a long time, but making Avatar took it to a new level. With the release of the movie on DVD and Blu-ray, Cameron hopes more children will be able to see it and that they will become “warriors for our planet, or else it’s not going to survive.”

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Sex Scene in Rerelease + DVD Deleted Scenes

March 25th, 2010

James Cameron talked to Sci-fi Wire about the scenes that will be added in the summer theatre rerelease, and the November extended DVD and Blu-ray releases.

Although he isn’t yet sure whether or not the movie will be rereleased this summer, Cameron said that if it is, the parts they cut from the sex scene with Jake and Neytiri will be included. He admitted that people were freaked out about it at first, but he’s going to include it in the extended theatre release regardless.

When speaking about the November extended release, Cameron acknowledged that he thinks fans will want to see how they made the movie, and that special features will further explain the process. He said there was a four-and-a-half-minute section that takes place on Earth before Jake goes to Pandora, and that it will be included as a deleted scene, but not in the actual movie. Part of that is a barfight with Jake in his wheelchair.

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Earth Day Release Initiative Announced!

March 25th, 2010

Earlier this week 20th Century Fox announced they were partnering with the Earth Day Network for an environmental initiative to go along with the DVD and Blu-ray release of Avatar on Earth Day (April 22). They plan to plant 1 million trees around the world by the end of 2010, and also have a way for fans to participate!

“The Avatar Program” will open soon on Avatar‘s official website. It will allow fans to register with a code found in the Blu-ray and DVDs to gain access to exclusive content, discounts, and more. Anyone who registers will also have the option to adopt one of the trees, and to see where it is planted.

20th Century Fox and the Earth Day Network will seek help from 15 pro-environmental groups in achieving their goal of 1 million trees.

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DVD & Blu-ray Release on April 22!

March 19th, 2010

Earlier this week the release date for Avatar on DVD and Blu-ray was made official: April 22, as James Cameron said a few weeks ago. However, the release will be very different than past DVD releases.

The DVD and Blu-ray versions will be released on a Thursday, instead of the usual Tuesday releases, because April 22 is Earth Day. Fox also plans to launch an environmental campaign to promote the release and Avatar‘s themes of ecological harmony.

What is included on the discs is also not typical of most releases. They will include only a simple menu, and the theatrical-length movie. There will be no elaborate menus, no special features, not even trailers at the beginning of the movie (the first new release on Blu-ray not to have any). By taking out all the excess and just focusing on the movie, Jon Landau said they’d be able to get the best sound and frame rate possible.

This release will only be in 2D, and if Fox has its way the 3D versions of the movie won’t come out until 2011. James Cameron will be attending a press conference on March 23 to discuss the upcoming release, the environmental campaign, as well as an “ultimate” edition that is being planned for November. The “ultimate” edition is expected to include up to 40 minutes in extended footage, as well as the interviews, making of content, and other special features we’re used to seeing on disc releases.

There will be two discs on release day: a regular DVD, and a two-disc that will include copies of both the Blu-ray and DVD. In the United Kingdom, a Limited Edition steelbook will also be released that will include the two-disc (Blu-ray and DVD) version of the film, as well as 4 art cards and the Avatar Survival Guide. We have all the Amazon preorder links on our new DVD & Blu-ray page, so go preorder your copy!

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Extended Rerelease Expected this Summer

March 18th, 2010

In an interview with USA Today last week, James Cameron mentioned that Avatar could be rereleased this summer because Alice in Wonderland took most of the 3D screens a few weeks ago while people were still flocking to Avatar.

Since then, The Hollywood Reporter has learned that the rerelease could include an extra 10 to 12 minutes of the 40 minutes of footage that was cut from the film for theatre release. This would make the film very close to 170 minutes long, the maximum for IMAX locations. The scenes that will be added are one where Jack further proves himself to the Na’vi clan (most likely the Sturmbeest hunt), and a clip showing a festival where Tsu-tey gets drunk – or the Na’vi equivalent.

Cameron expects there’s still another couple hundred million dollars to be made in theatres from the film, and it seems like he’s determined to make sure it doesn’t get left behind.

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