
With the Oscar nominations tomorrow, CNET is again looking at the technological side of Avatar, but this time instead of its inspiration for virtual worlds, they’re focusing on the main visual effects company involved in creating the movie: Weta Digital.
Daniel Terdiman, a writer for CNET News, believes that with 4 Oscars already under its belt for the three The Lord of the Rings films and for King Kong, this year’s projected Oscar wins for visual effects for Avatar will make Peter Jackson’s Weta Digital a household name like George Lucas’ Industrial Light and Magic.
Weta has pioneered on all films its worked on, from The Lord of the Rings to District 9, but Terdiman places his main focus on Avatar. In creating Avatar, the visual effects company’s three main innovations have been the virtual production stage, writing a new system for muscle generation on computer-generated characters, and a new way of lighting massive areas like Pandora’s jungle.
Because of its work on large movies, Weta has also been able to attract and hold great talent, cementing its reputation among industry professionals as one of the top visual effects companies in the business. It’s currently working on two big films (Tintin and The Hobbit), but Terdiman expects its wins at this year’s Academy Awards will make it a much more public name.